At Crunchy.Pet, our mission is simple: to provide dogs with the highest quality, premium supplements made from thoughtfully sourced, natural ingredients that support their health and vitality. But like many great stories, ours begins with a personal journey of love, loss, and unwavering determination.

In 2023, my world turned upside down when my beloved Australian Shepherd, Emily, was diagnosed with chronic kidney disease. At just 8 years old, she was my adventure partner, my constant companion, and the heart of my home. The vet gave her a prognosis of about 12 months, but I refused to accept that without a fight. I dove headfirst into researching every possible way to extend her time and improve her quality of life, obsessing over nutrition, ingredients, and holistic approaches to keep her as healthy and happy as possible.

During those intense months, I stumbled upon the concept of "crunchy moms" – those dedicated parents who prioritize natural, wholesome choices for their families, questioning conventional products and seeking out the best alternatives. It resonated deeply with me, inspiring the name Crunchy.Pet. Just as crunchy moms scrutinize every label for their kids, I began doing the same for Emily. I went down countless rabbit holes, poring over studies on pet nutrition, ingredient sourcing, and the impact of additives. This led me to experiment in my own kitchen, crafting homemade dog food tailored to her needs – free from fillers, artificial preservatives, and anything that could compromise her health.

Those efforts paid off in ways I could never have imagined. Emily thrived beyond expectations, living a full, joyful 18 months after her diagnosis – beating the prognosis by 50%. She chased squirrels, hiked trails, and cuddled with me right up until the end. Though losing her was heartbreaking, her spirit ignited a passion in me to share what I'd learned. I realized that too many pet owners face similar challenges, and high-quality supplements could make a real difference in extending those precious moments.

That's why I founded Crunchy.Pet: to turn my rabbit-hole discoveries into premium dog supplements that prioritize purity, potency, and natural wellness. Every product is crafted with the same care I gave Emily – using top-tier ingredients like glucosamine, MSM, and green-lipped mussel, without seed oils, artificial colors, flavors, or preservatives. We're here for the dog lovers who treat their pups like family, helping them stay active, healthy, and by your side for as long as possible.

Thank you for being part of our journey. Together, let's keep those tails wagging.

Stay Crunchy!

– EJ, Founder of Crunchy.Pet